Have we reached the stage that ” I didn’t get your email” is now a legitimate excuse?
It appears so. I was with a marketer yesterday, and I asked him what he thought about email, and its role as a marketing tool going forward. I have to say, most of his response was predictable – the stuff we all think. Gets too many emails, only reads relevant to business and family emails and deletes the rest etc. I asked – with that process- you might miss important emails?
His reply is why I am posting this today – because sometimes – one sentence just kills in its ability to capture the essence of a situation.
“I just tell them the dog ate their email – they can’t prove I got it, or that I opened it, that I haven’t deleted in error, or my spam filters didn’t just push it into a folder I never looked at ” – it seems we have reached that time when we need to re-evaluate the worth of email.
There are some challenges ahead! Most companies have spent the last 10 years trying to get us to take their bills via email – what an exception management nightmare and cost “the dog ate your email” must be – and it is only going to get worse.