Messaging Terminology for Humankind

The digital space is constantly evolving and new technical terms are being used daily. Not sure if you’re quite up to speed with the latest messaging jargon? Take a look at our terminology dictionary below. This is only the beginning–we’ll be updating our dictionary regularly with the newest terms and must-know acronyms.

  • A2P Messaging: (Application-to-Person) the process of sending mobile SMS messages from an application to a mobile user.
  • CRM: (Customer Relationship Management) a category of integrated, data-driven software solutions that improve how you interact and do business with customers. CRM systems help manage and maintain customer relationships, track sales leads, marketing and deliver actionable data.
  • ERP: (Enterprise Resource Planning) a business process management software that allows an organisation to use a system of integrated applications to manage the business and automate many back office functions related to technology, services and human resources.
  • MDM: (Mobile Direct Marketing) marketing materials sent directly to the consumer via methods such as SMS and MMS.
  • MNO: (Mobile Network Operator) the provider of wireless communications services that owns the networks needed to sell and deliver services to a user.
  • MIM: (Mobile Instant Messaging) instant messaging apps including Facebook Messenger, WhatsApp and WeChat.
  • MVNO: (Mobile Virtual Network Operator) a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers.
  • OTT Apps: (Over-the-top) any app or service that provides a product over the internet and bypasses traditional distribution. Services that come over the top are usually related to media and communication and are generally lower in cost than traditional methods of delivery.
  • P2P Messaging: (Person to Person) direct two-way messaging between individuals via SMS or MMS.
  • RCS: (Rich Communication Services) a next generation SMS protocol that upgrades text messaging. Key features include payments, high-resolution photo and file sharing, location sharing and video calls that are delivered to your default messaging app.

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