Hello Fresh was founded in Germany in 2011. The company develops cooking recipes and assembles suitable foodstuffs with recipes. Consumers can order the cooking box by subscription and receive the current delivery once a week. Hello Fresh employes over 2,000 people and provides services in USA, United Kingdom, Netherlands, Belgium, Austria, Australia and Switzerland.
In Australia, Hello Fresh uses MobileDigital’s SNIPER Dashboard to deliver a combination of MMS and SMS promotional offers to achieve a high cut through to a group of clients who had not renewed their subscription.