This was one of MobileDigital’s earliest promotions, and it was very successful. Elite Tours run high value luxury golf tour and accommodation packages for the US Masters, held each year in Augusta, Georgia in the USA. These holiday packages are not cheap, but Elite are Augusta Specialists. The company has an approved list of less than 1,500 mobile names and numbers. Elite chose to send a direct personal teaser .gif image to the message inbox of the users. The response was incredible, we know that over 98% of the people Elite contacted saw the message and a large number contacted Elite.
When we asked them what they thought of the promotion, Elite summed it up by asking us, how long do you think it would have taken to contact those people?