Designing MMS – Think Visual
It is important when designing MMS and pitching your vision for mobile that designers take into consideration the small screen, and where possible prepare images to represent a brand, but...
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Design Guidelines and More Tips
Designing your personalised MMS – Engage your customer using our design guidelines and tips on Personalisation, Contextual communication, and Animation.
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Lets Talk The Mobile Wallet
The mobile wallet is still the most under utilised and powerful asset at a marketers disposal. Mobile wallet passes can be delivered via MMS and SMS and stored in the...
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5 TIPS FOR CMO’s 2022
Many CMO’s in retail are experiencing the ever increasing stresses of revenue targets. Post pandemic, more than ever, marketing is looked at as the online sales team. At management meetings...
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Richer, Rich Messaging
This data is produced by CTIA, Mobile Squared, Podium and Verified Market Research. The first chart goes back to before the pandemic effect, and shows that in 2017, marketers were...
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Rich Text Messaging
Here are some numbers that make a strong case for Text Message Marketing Companies using Text Message Marketing in the USA are attributing $71.00 income to every single dollar...
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MMS The Second Coming
You might ask – Why are people talking about MMS in 2021. Most think MMS died when consumers realised they could send pics via WhatsApp and Facebook ? ...
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Is Text Message Marketing Affordable
Increasingly, it seems that question should be re-stated to “Can we afford NOT to be Text Message Marketing”. Using Australian email, SMS and MMS actual costs, and then factoring in...
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Rich Text Messaging Data
MMS (Multimedia Messaging Service) is the standard protocol for sending multimedia messages, which is used to send the message that includes content such as video, audio, GIFs, pictures. Although MMS...
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MMS the lost marketing gem.
Why is MMS Important to Marketers MMS stands for Multimedia Message Service. Simply, MMS is SMS with pictures, gifs, video, text, links and a VCARD. Better still, using MobileDigital’s SaaS...
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Happy Holidays
The Team at MobileDigital want to wish you a Merry Christmas, Happy Hanukkah and a great Kwanzaa – or whatever holiday gets you together with your loved ones this time...
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The Mobile Checkout
Seamless mobile experiences will set you apart Consumers are counting on mobile shopping to help them navigate what promises to be a challenging holiday season. Merchants who reward this faith...
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TEXTED COUPONS WORK
Mobile coupons delivered via rich text messaging (MMS) drive higher levels of purchases along with a sense of urgency. A US survey by CodeBroker indicated that not only do 25%...
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Australia’s Black Friday
The charts below are a great collection detailing the likely statistics and spend patterns for this Black Friday. Every year I drag this post out because I love it,...
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Lockdown a Tale of Two Retails
Retail Turnover “Retail sales in Australia recorded the worst result on record in the...
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Emarsys announces MMS Support
Emarsys in an announcement made 20th October 2021, announced two significant moves that really open up the opportunity for Emarsys clients to broaden their view of text from simple SMS...
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MMS outpaces SMS
The SMS Segment in the USA accounted for the largest market share of 64.31% in 2020, with a market value of USD 27.93 Billion and is projected to grow at...
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New Version of MMS Builder
We have some very exciting news regarding significant improvements in the SNIPER Text Message Marketing (TMM) Platform. You will be aware that recently we integrated the platform with Canva enabling users...
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Text Based Process Redesign
Customer experiences can benefit from a data-driven, systems thinking approach to management. Research points to the following calls to action for customer-centric executives. ■ Communicating the link between strong...
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Retail Email Open Rates 12.6%
This is a very quick read, it’s all tables, and may explain why CRM Managers are experiencing challenges, as the Post Covid world has really given email a shake, and...
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Gary V Talks Text
Gary V thinks Text Message Marketing is the untapped opportunity, the counterpoint to Social. In 2016 4% of American Companies were using Text Message Marketing – in 2020 that grew...
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ADD to CART
Full Add to Cart Episode In this episode of Add To Cart, we are joined by John Stuckey from MobileDigital. The company is...
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Considerations when looking at TMM
Considerations when investigating Text Message Marketing MobileDigital is Australia’s most experienced mobile marketing company, back in 2013 our founder Eibhlis backed her vision that the mobile handset would...
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Covid drives TEXT Marketing
Here are some serious numbers. Companies using Text Message Marketing in the USA are attributing $71.00 income to every single dollar spent on Text Message Marketing (TMM) The same companies...
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Shopping behaviors forever altered
This is an excerpt from a Mckinsey article: The next normal arrives: Trends that will define 2021—and beyond – Jan 4 2021 Pandemic-induced changes in shopping behavior forever alter consumer...
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Leaders in Text Message Marketing
MobileDigital is Australia’s most experienced text message marketing company. Since 2013 our founder Eibhlis has backed her vision the mobile handset would become the most valuable B2C engagement tool available...
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Message Marketing Revenue
Shoppers are embracing a mobile first (and for some a mobile only) mindset. 93% of consumers use desktop and mobile handset for purchases, of that group a staggering 56.7% primarily...
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Less than 7% don’t want text
In 2016 only 4.5% of the USA’s top retailers were using text as a marketing tool – In 2021 that number is already over 50%. In...
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$71.00 for every $1.00 spent
Another great chart. 69.4% likley to interact with a brand via text, and 24.37% in the maybe camp. That’s 93.84% open to mobile messaging. Note – under 7% of consumers ...
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SMS, MMS or eMail ?
If you were setting out today, building your client base, would you focus on building an email list for marketing, or collecting opted in mobile numbers ? How about...
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10 Big Mobile Messaging Mistakes
A great deal of this content was taken from an article witten by ‘Badalyan, Published, February 24,...
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Email and Text Marketing
Gartner’s mobile messaging team have said that direct to mobile messaging is an incredibly effective but underitilized mobile tactic among marketing leaders. There can be no doubt that messaging is...
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THE USA and 10DLC
What Is 10DLC? 10DLC means the utilization of a ten-digit long code through a US Carrier-Sanctioned A2P channel reserved for business communication. 10DLC allows businesses to communicate marketing messages, newsletters...
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Text another channel
Messaging as Channel and Metaphory Originally published by Gartner, in August 2018 and written by Mike McGuire Are you a multichannel marketer struggling to connect with customers or...
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Mobile Wallets
Mobile Wallets: More Than Just A Credit Card Alternative This article originally appeared in Forbes, and was written by Gary Drenik In an increasingly digital world, smartphones...
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IMedia Brand Summit 2021 – Deferred to 2022
Very excited to announce our attendance at the iMedia Brand Summit, being held on the Gold Coast on 6th to 8th September. The two founders and a few of our...
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Cart Abandonment Sorted
This article talks to the need for vendors to re-assess their current cart abandonment policies and reminders. There is no argument that we (as consumers) are getting more impatient, want...
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Gartner Top 2021 Predictions
By MTS Staff Writer on January 13, 2021 By 2025, 80% of customer service organizations will have abandoned native mobile apps in favour of messaging for a better customer...
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SMS & MMS marketing tools of the future
Copy of an article by Steve Weiss. originally titled “Why SMS is the Marketing Tool of the Future” Steve is the Founder & CEO of...
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Text based Personal Shopper for 2021
We are very strong believers at MobileDigital in the possibilities of text based real time customer engagement, service, sales and customer experience. As a direct result of 2020, covid,...
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text now is like early email days in 90’s
“text, is just like the early days of email in the 90’s, huge open rates, huge engagement and huge conversions” – Gary Vaynerchuk. To be upfront, we acknowledge the...
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Think twice about Alpha Headers
Alpha’s are OK for Transactional Messaging. However, as you start to look at Text Message Marketing – The more you know about send text using Alpha headers, the less likely...
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Holiday Shopping – November 2020
Singles Day has gone, Amazon Prime Day has gone, and Click Frenzy has also gone. So, what do we have left between now and Christmas – Black Friday and Cyber...
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Think Fast – Embrace Mobile Agility
Online retail sales were up 44% year over year in Q2 to more than $207 billion. For comparison’s sake, last year, Q2 online retail sales grew just 13.3% year over year. Meanwhile,...
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10 Ways to use the messaging channel
MMS and SMS (visual and text direct messaging) have greater reach than any other communication channel. Direct to text inbox messaging is native smartphone feature, (no APP download required) it...
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VISUAL PERSONALISED TEXT MESSAGING
Please consider branding capabilities of personalised visual marketing direct to text inboxes. MMS or Multi Media Messaging was first commercially introduced when the Ericsson T68i (pictured) came to market...
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SMS and the new normal
Global SMS and Usage Statistics Image Credit: GSMA Intelligence The number of mobile users is increasing and will continue to grow. [1]GSMA report mobile users are expected...
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Personal Valuable Contextual Authentic
No other channel can touch direct to mobile – it’s instant, it can carry your brand messaging directly into the hand of your clients in a way that no other...
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It Takes 8 Seconds
8 seconds is the length of time a bull rider is required to stay on the bull to warrant a score. 8 seconds is also the amount of time Microsoft...
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Mobile Mind Shift
If 20 years ago, or even 30 years ago you had asked a group of consumers how they would prefer businesses to contact them, the overwhelming response would have been,...
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Gartner and The Usual Suspects
Gartner publishes a number of analyst reports each year, they are detailed and breakdown the key areas of business in the IT space – they are highly regarded and...
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Tech In Government Conference: The Rise of Mobile
When Apple launched the iPhone 6 in September 2014 it had 625 times the number of transistors installed in a 1995 Pentium PC. That first launch weekend Apple sold...
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Seeing is Remembering: The Pictorial Superiority Effect
Ensure your brand is remembered—go visual. Studies into the Pictorial Superiority Effect have found that when it comes to our memory, vision trumps all other senses: After 72 hours, an...
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Australian Conservatives use SNIPER
Cory Bernardi and the Australian Conservatives have found a way around the current advertising blackout—visual messaging. By using SNIPER, Bernardi and his team have effectively delivered their message directly into...
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Messaging Terminology for Humankind
The digital space is constantly evolving and new technical terms are being used daily. Not sure if you’re quite up to speed with the latest messaging jargon? Take a look...
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MobileDigital Joins DMA
MobileDigital is now an active member of the UK’s Data & Marketing Association. We saw this as an important step in our expansion into the UK and we have joined...
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Add2Wallet Announcement
Add2Wallet Add2Wallet has been designed to extend branding values and ongoing communication capabilities of SNIPER’s direct to mobile client marketing platform. Add2Wallet extends SNIPER’s capability to enable storage of passes,...
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AB Testing
AB Testing (also known as split testing) is a tool you can use where you split your audience and test two versions of a campaign to determine which one performs...
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Tech In Gov 2019
Our Founder, Eibhlis was asked to speak at Australia’s largest ICT Event, held in Canberra in early September. Both Natalie and Eibhlis attended. According to the feedback Eibhlis’s message was...
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Unbound London
SNIPER is now fully available to deliver to 100% of UK smart phone users. Thrilled to be asked to speak at Unbound in London on 17th July 2019. Great opportunity...
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MobileDigital Founder Speaks At Tech In Government Conference – August 2019
Eibhlis will be speaking on Day One, on the Main Stage at the Conference discussing How government can use SNIPER to improve communications How other large organisations have used messaging...
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How do you keep an Irish person sober on St Patricks Day
Answer: Tell them they have to speak the next day to over 500 people. Yes that’s right folks, our Founder Eibhlis will be speaking on stage to over 500 digital...
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SNIPER in the UK
We travelled to the UK in February to attend a eTail 2019 conference held at Twickenham Stadium (the Home of Rugby). We saw no Rugby but we did have the...
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Add2Wallet Mobile Passes
SNIPER offers users the capability to incorporate our unique Add2Wallet.link (Add2Wallet) functionality. This means that SNIPER users can design, send and track the behaviours of those who add offers, passes...
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Put Your Brand In Your Customers Hand
Have you thought about building your brand straight into your customer’s phone? SNIPER allows you to attach a vCard or an electronic business card to the MMS Campaign. This allows...
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The Gift Card Effect
In 2012, the Australian Millennial Loyalty surveyed 600 people and found that between 73% and 78% of people prefer to receive a gift card vs only 39 to 44% who...
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World Retail Congress 2015
Eibhlis, John and Mitch (our Griffith University Intern) headed off to the WRC in Rome in September 2015 to research the appetite in the market for our Digital Gift Card...
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The Mythical 10x Marketeer
This is a copy of a LinkedIn post from 2016 and talks to the major change I experienced as I became more involved in my wife’s business. Having always considered...
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SNIPER™ delivers two ways
Twilio in 2017 quoted that, over 89% of US smartphone users prefer to deal with businesses via instant messaging rather than a phone call. This data challenges current phone based...
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MMS Summit – Sydney October 2017
John, our MD attended and spoke at the MMS Summit in Sydney in October. It was a great opportunity to checkpoint with senior brand marketers, and share some of the...
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MMS Auckland
We ventured across the ditch in April 2017 to discuss the opportunity to introduce A2P MMS into New Zealand and whilst there, John spoke at The MMS Summit and engaged...
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iMedia 2017
iMedia Online Retail Summit provides an intimate environment for senior online retail marketing executives to converge, debate and discuss the major strategic issues they face in online retail.
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Global Messaging Conference, London, November 2016
In November 2016 our Managing Director attended this global conference to discuss the future of messaging. At that meeting, MobileDigital had the opportunity to engage with the worlds largest messaging...
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Finalist ADMA AC&E Awards
MobileDigital applied for recognition in the ACE Awards in 2016, in the Mobile Marketing Category. We, of course, were thrilled to be shortlisted as one of the 6 finalists in...
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Embrace Empathy or lose customers….
By Oisin Lunny, chief evangelist, OpenMarket There’s a lot of buzz about empathy when it comes to customer experience, primarily what it means, and why it’s important. But, what is...
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Empathy and Consumer Touch Points
There is a lot of work being done in the UK on the customer experience and the value of empathy in the context of a customer relationship, and each interaction.
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Launching SNIPERMobile.com
MobileDigital is first to market with SNIPER platform a WYSIWYG, user-driven, visual messaging dashboard for B2C and C2B communications, suitable for ALL organisations. SNIPER is the highest function A2P messaging...
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Retail Global – April 2018
MobileDigital will attend Retail Global this year as a sponsor, and exhibitor and also as a speaker in the 6 minute “Pitch Fest” in the Main Hall on Day 2.
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We prefer Messaging above everything else!
The Data is in, and it is irrefutable. Consumers prefer to deal with organisations via text messaging than a phone call. They prefer text above email and snail mail. Strangely, and...
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A2P Messaging is the future in CX
A2P Messaging is the future in CX. A2P messaging can improve CX while costing you less. These are excerpts from a full article published by Open Market – ...
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In 2017 36% of companies were interested in visual messaging
This is a bit cheeky, but we have copied the summary from Ovums 2017 Future of Messaging Report, commissioned by CLX and Symsoft and marked up a few interesting sections.
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Rapidly Changing CX Expectations
Email and SMS have been the primary B2C communications platforms since the mid-’80s. Apple’s smartphone was released in June 2007 with Android following a year later. Since then, no organisation...
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The dog ate your email.
Have we reached the stage that ” I didn’t get your email” is now a legitimate excuse? It appears so. I was with a marketer yesterday, and I asked him...
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The Value of Mobile Numbers
After having researched this topic for a whole wet rainy day, the best data I could find was in a Whirlpool Forum – where over 80 respondents replied to the...
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Global Code of Practice
Credit where credit is due, this is an excellent initiative by MEF, and much better than their failed attempts to breathe life into RCS. If they persist with this...
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MobileDigital Chairman Wins Prestigious Awared
The Australian Private Equity and Venture Capital Association in September 2018 recognised the outstanding contribution made to the industry by our Chairman and good friend Rupert Harrington. It was a...
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SNIPER™ Gets a UX FaceLift
After the incredible success of SNIPER since its release late in 2017, we introduced in September 2018, a revised user experience and interface. The new version is even easier to...
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Brand Summit 2018
MobileDigital has been a member of ADMA since 2016. The ADMA Guidelines and Code of Practice binds all ADMA members and compliance with its principles is a mandatory condition of...
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SNIPER™ Features at Telstra Vantage Show 2018
In September 2018 MobileDigital were invited by Telstra’s GM of API Development, Global Products, David Freeman, to showcase SNIPER and its functionality on the Telstra Development stand. MobileDigital has worked,...
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ADMA Guidelines and Code of Practice
MobileDigital has been a member of ADMA since 2016. The ADMA Guidelines and Code of Practice binds all ADMA members and compliance with its principles is a mandatory condition of...
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Keeping Less of a Weather Eye on RCS
In late November 2018, in London, the SMS messaging Industry got together for the 2018 SMS and Messaging Conference. We attended this conference in 2016, and to my disappointment at...
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Our Founder Makes the News
Gold Coast Bulletin 21/05/18 They say any press is good press – hmmm...
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FLUFFY vs ROI The CMO and CTO Challenge
Finding the right balance between measurable and fluffy is the tough task for today’s CTO and CMO. To say the CMO doesn’t carry a sales target would involve time travel...
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GDPR The EU’s New Data Protection Regulation
MEF is a global body involved heavily in the dissemination of information in regard to messaging services. Whilst they may have swallowed too much RCS Koolaid and their opinions...
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The BEST ADVICE EVER – for Marketers and Stakeholders
This slide set is penned by Doug Kessler, Creative Director at Velocity Partners in the UK. It is worth following the link and look at these slides that capture the...
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It’s The Product Of Your Product
When you are putting together your MMS campaigns – always remember what you are pitching not what you are delivering. You have 6-10 seconds to register what you want to...
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QR Codes are back !
If you bring people to your physical, or online site, and they leave without purchasing or providing their details – how can you contact them personally again. If your company...
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Don’t Break The ACMA Rules, It Can Be Costly
The SPAM Act has been around since 2003. There have been a number of updates etc.. MobileDigital Pty Ltd in all practices complies with regulations and practices as set down...
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Communication is Personal
Every bit of advertising since John Wannamaker put his first advertising copy in the New York Times in the late 1800’s has been aimed at getting your attention and then...
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Do your communications methods match your customers expectations?
Our Managing Director, John, gave a 10-minute presentation at iMedia on the Gold Coast on 1st May 2018. He talked about the clear gap between what customers want and what communications...
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Your Best Opportunity For Growing Business: The Customer Experience
We are in the CX Age – where user/consumers/clients have an expectation set that most marketers are not prepared to fight for. It is going to be a fight because...
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CPaaS
Based in the cloud, CPaaS (Communications Platform as a Service) allows developers to add communications capabilities to existing applications and enterprise systems without needing to build either the network...
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Your Brand in their Hand
Your Brand in their Hand – The case for Mathematics in Marketing. Since MobileDigital first started sending personalised visual incentive-based promotions in 2015, we have been collecting data on the...
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Emarsys Enhance Integration
MobileDigital enhance integration, in response to a request from a number our clients using Emarsys. Our founders tacked a visit to the Emarsys Head Office in Vienna onto a UK...
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Send trusted brand images, animations and video direct to mobile
Multi-Media Messaging (MMS) delivered directly to a mobile users text inbox gives marketers the opportunity to ensure their messages are delivered and seen. No links are required to be clicked...