Holiday Shopping – November 2020

Holiday Shopping – November 2020

Singles Day has gone, Amazon Prime Day has gone, and Click Frenzy has also gone.   So, what do we have left between now and Christmas  –  Black Friday and Cyber...

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Think Fast – Embrace Mobile Agility

Think Fast – Embrace Mobile Agility

Online retail sales were up 44% year over year in Q2 to more than $207 billion. For comparison’s sake, last year, Q2 online retail sales grew just 13.3% year over year. Meanwhile,...

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10 Ways to use the messaging channel

10 Ways to use the messaging channel

MMS and SMS (visual and text direct messaging)  have greater reach than any other communication channel.  Direct to text inbox messaging is native smartphone feature, (no APP download required) it...

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VISUAL PERSONALISED TEXT MESSAGING

VISUAL PERSONALISED TEXT MESSAGING

Please consider branding capabilities of personalised visual marketing direct to text inboxes.    MMS or Multi Media Messaging was first commercially introduced when the  Ericsson  T68i  (pictured) came to market...

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SMS and the new normal

SMS and the new normal

Global SMS and Usage Statistics Image Credit: GSMA Intelligence   The number of mobile users is increasing and will continue to grow.   [1]GSMA report mobile users are expected...

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Personal Valuable Contextual Authentic

Personal Valuable Contextual Authentic

No other channel can touch direct to mobile – it’s instant, it can carry your brand messaging directly into the hand of your clients in a way that no other...

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It Takes 8 Seconds

It Takes 8 Seconds

8 seconds is the length of time a bull rider is required to stay on the bull to warrant a score. 8 seconds is also the amount of time Microsoft...

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Mobile Mind Shift

Mobile Mind Shift

If 20 years ago, or even 30 years ago you had asked a group of consumers how they would prefer businesses to contact them, the overwhelming response would have been,...

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Gartner and The Usual Suspects

Gartner and The Usual Suspects

Gartner publishes a number of analyst reports each year, they are detailed and breakdown the key areas of business in the IT space – they are highly regarded and...

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Tech In Government Conference: The Rise of Mobile

Tech In Government Conference: The Rise of Mobile

When Apple launched the iPhone 6 in September 2014 it had 625 times the number of transistors installed in a 1995 Pentium PC. That first launch weekend Apple sold...

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Seeing is Remembering: The Pictorial Superiority Effect

Seeing is Remembering: The Pictorial Superiority Effect

Ensure your brand is remembered—go visual. Studies into the Pictorial Superiority Effect have found that when it comes to our memory, vision trumps all other senses: After 72 hours, an...

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Australian Conservatives use SNIPER

Australian Conservatives use SNIPER

Cory Bernardi and the Australian Conservatives have found a way around the current advertising blackout—visual messaging. By using SNIPER, Bernardi and his team have effectively delivered their message directly into...

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Messaging Terminology for Humankind

Messaging Terminology for Humankind

The digital space is constantly evolving and new technical terms are being used daily. Not sure if you’re quite up to speed with the latest messaging jargon? Take a look...

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MobileDigital Joins DMA

MobileDigital Joins DMA

MobileDigital is now an active member of the UK’s Data & Marketing Association. We saw this as an important step in our expansion into the UK and we have joined...

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Add2Wallet Announcement

Add2Wallet Announcement

Add2Wallet Add2Wallet has been designed to extend branding values and ongoing communication capabilities of SNIPER’s direct to mobile client marketing platform.  Add2Wallet extends SNIPER’s capability to enable storage of passes,...

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AB Testing

AB Testing

AB Testing (also known as split testing) is a tool you can use where you split your audience and test two versions of a campaign to determine which one performs...

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Tech In Gov 2019

Tech In Gov 2019

Our Founder, Eibhlis was asked to speak at Australia’s largest ICT Event, held in Canberra in early September. Both Natalie and Eibhlis attended. According to the feedback Eibhlis’s message was...

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Unbound London

Unbound London

SNIPER is now fully available to deliver to 100% of UK smart phone users. Thrilled to be asked to speak at Unbound in London on 17th July 2019. Great opportunity...

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MobileDigital Founder Speaks At Tech In Government Conference – August 2019

MobileDigital Founder Speaks At Tech In Government Conference – August 2019

Eibhlis will be speaking on Day One, on the Main Stage at the Conference discussing How government can use SNIPER to improve communications How other large organisations have used messaging...

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How do you keep an Irish person sober on St Patricks Day

How do you keep an Irish person sober on St Patricks Day

Answer: Tell them they have to speak the next day to over 500 people. Yes that’s right folks, our Founder Eibhlis will be speaking on stage to over 500 digital...

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SNIPER in the UK

SNIPER in the UK

We travelled to the UK in February to attend a eTail 2019 conference held at Twickenham Stadium (the Home of Rugby).  We saw no Rugby but we did have the...

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Add2Wallet Mobile Passes

Add2Wallet Mobile Passes

SNIPER offers users the capability to incorporate our unique Add2Wallet.link (Add2Wallet) functionality. This means that SNIPER users can design, send and track the behaviours of those who add offers, passes...

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Put Your Brand In Your Customers Hand

Put Your Brand In Your Customers Hand

Have you thought about building your brand straight into your customer’s phone? SNIPER allows you to attach a vCard or an electronic business card to the MMS Campaign. This allows...

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The Gift Card Effect

The Gift Card Effect

In 2012, the Australian Millennial Loyalty surveyed 600 people and found that between 73% and 78% of people prefer to receive a gift card vs only 39 to 44% who...

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World Retail Congress 2015

World Retail Congress 2015

Eibhlis, John and Mitch (our Griffith University Intern) headed off to the WRC in Rome in September 2015 to research the appetite in the market for our Digital Gift Card...

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The Mythical 10x Marketeer

The Mythical 10x Marketeer

This is a copy of a LinkedIn post from 2016 and talks to the major change I experienced as I became more involved in my wife’s business.  Having always considered...

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SNIPER™ delivers two ways

SNIPER™ delivers two ways

Twilio in 2017 quoted that, over 89% of US smartphone users prefer to deal with businesses via instant messaging rather than a phone call. This data challenges current phone based...

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MMS Summit – Sydney October 2017

MMS Summit – Sydney October 2017

John, our MD attended and spoke at the MMS Summit in Sydney in October. It was a great opportunity to checkpoint with senior brand marketers, and share some of the...

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MMS Auckland

MMS Auckland

We ventured across the ditch in April 2017 to discuss the opportunity to introduce A2P MMS into New Zealand and whilst there, John spoke at The MMS Summit and engaged...

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iMedia 2017

iMedia 2017

iMedia Online Retail Summit provides an intimate environment for senior online retail marketing executives to converge, debate and discuss the major strategic issues they face in online retail.

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Global Messaging Conference, London, November  2016

Global Messaging Conference, London, November 2016

In November 2016 our Managing Director attended this global conference to discuss the future of messaging.  At that meeting, MobileDigital had the opportunity to engage with the worlds largest messaging...

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Finalist ADMA AC&E Awards

Finalist ADMA AC&E Awards

MobileDigital applied for recognition in the ACE Awards in 2016, in the Mobile Marketing Category. We, of course, were thrilled to be shortlisted as one of the 6 finalists in...

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Embrace Empathy or lose customers….

Embrace Empathy or lose customers….

By Oisin Lunny, chief evangelist, OpenMarket There’s a lot of buzz about empathy when it comes to customer experience, primarily what it means, and why it’s important. But, what is...

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Empathy and Consumer Touch Points

Empathy and Consumer Touch Points

There is a lot of work being done in the UK on the customer experience and the value of empathy in the context of a customer relationship, and each interaction.

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MobileDigital Announce SNIPER platform

MobileDigital Announce SNIPER platform

MobileDigital is first to market with SNIPER platform a WYSIWYG,  user-driven, visual messaging dashboard for B2C and C2B communications, suitable for ALL organisations. SNIPER  is the highest function A2P messaging...

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Retail Global – April 2018

Retail Global – April 2018

MobileDigital will attend Retail Global this year as a sponsor, and exhibitor and also as a speaker in the 6 minute “Pitch Fest” in the Main Hall on Day 2.

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Please think twice about  Alpha Headers

Please think twice about Alpha Headers

  All of these pictures  are examples SPAM –  the Auspost one is scary – as it has come in on the back of the genuine Alphaheader message from Auspost.

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We prefer Messaging above everything else!

We prefer Messaging above everything else!

The Data is in, and it is irrefutable. Consumers prefer to deal with organisations via text messaging than a phone call.  They prefer text above email and snail mail. Strangely, and...

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A2P Messaging is the future in CX

A2P Messaging is the future in CX

A2P Messaging is the future in CX. A2P messaging can improve CX while costing you less. These are excerpts from a full article published by Open Market – ...

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In 2017 36% of companies were interested in visual messaging

In 2017 36% of companies were interested in visual messaging

This is a bit cheeky, but we have copied the summary from Ovums 2017 Future of Messaging Report, commissioned by CLX and Symsoft and marked up a few interesting sections.

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Rapidly Changing CX Expectations

Rapidly Changing CX Expectations

Email and SMS have been the primary B2C communications platforms since the mid-’80s. Apple’s smartphone was released in June 2007 with Android following a year later. Since then, no organisation...

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The dog ate your email.

The dog ate your email.

Have we reached the stage that ” I didn’t get your email” is now a legitimate excuse? It appears so. I was with a marketer yesterday, and I asked him...

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The Value of Mobile Numbers

The Value of Mobile Numbers

After having researched this topic for a whole wet rainy day, the best data I could find was in a Whirlpool Forum – where over 80 respondents replied to the...

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Global Code of Practice

Global Code of Practice

Credit where credit is due, this is an excellent initiative by MEF, and much better than their failed attempts to breathe life into RCS. If they persist with this...

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MobileDigital Chairman Wins Prestigious Awared

MobileDigital Chairman Wins Prestigious Awared

The Australian Private Equity and Venture Capital Association in September 2018 recognised the outstanding contribution made to the industry by our Chairman and good friend Rupert Harrington. It was a...

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SNIPER™ Gets a UX FaceLift

SNIPER™ Gets a UX FaceLift

After the incredible success of SNIPER since its release late in 2017, we introduced in September 2018, a revised user experience and interface. The new version is even easier to...

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Brand Summit 2018

Brand Summit 2018

MobileDigital has been a member of ADMA since 2016. The ADMA Guidelines and Code of Practice binds all ADMA members and compliance with its principles is a mandatory condition of...

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SNIPER™ Features at Telstra Vantage Show 2018

SNIPER™ Features at Telstra Vantage Show 2018

In September 2018 MobileDigital were invited by Telstra’s GM of API Development, Global Products, David Freeman, to showcase SNIPER and its functionality on the Telstra Development stand. MobileDigital has worked,...

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ADMA Guidelines and Code of Practice

ADMA Guidelines and Code of Practice

MobileDigital has been a member of ADMA since 2016. The ADMA Guidelines and Code of Practice binds all ADMA members and compliance with its principles is a mandatory condition of...

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Keeping Less of a Weather Eye on RCS

Keeping Less of a Weather Eye on RCS

In late November 2018, in London, the SMS messaging Industry got together for the 2018 SMS and Messaging Conference. We attended this conference in 2016, and to my disappointment at...

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Our Founder Makes the News

Our Founder Makes the News

Gold Coast Bulletin 21/05/18 They say any press is good press – hmmm...

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FLUFFY vs ROI The CMO and CTO Challenge

FLUFFY vs ROI The CMO and CTO Challenge

Finding the right balance between measurable and fluffy is the tough task for today’s CTO and CMO. To say the CMO doesn’t carry a sales target would involve time travel...

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GDPR The EU’s New Data Protection Regulation

GDPR The EU’s New Data Protection Regulation

MEF is a global body involved heavily in the dissemination of information in regard to messaging services. Whilst they may have swallowed too much RCS Koolaid and their opinions...

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The BEST ADVICE EVER – for Marketers and Stakeholders

The BEST ADVICE EVER – for Marketers and Stakeholders

This slide set is penned by Doug Kessler, Creative Director at Velocity Partners in the UK. It is worth following the link and look at these slides that capture the...

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It’s The Product Of Your Product

It’s The Product Of Your Product

When you are putting together your MMS campaigns –  always remember what you are pitching not what you are delivering.  You have 6-10 seconds to register what you want to...

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Capture Footfall with QR Codes, Automated Messaging and Coupon Rewards

Capture Footfall with QR Codes, Automated Messaging and Coupon Rewards

If you bring people to your physical, or online site, and they leave without purchasing or providing their details –  how can you contact them personally again.  If your company...

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Don’t Break The ACMA Rules, It Can Be Costly

Don’t Break The ACMA Rules, It Can Be Costly

The SPAM Act has been around since 2003. There have been a number of updates etc.. MobileDigital Pty Ltd in all practices complies with regulations and practices as set down...

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Designing MMS – Think Visual

Designing MMS – Think Visual

It is important when designing MMS and pitching your vision for mobile that designers take into consideration the small screen, and where possible prepare images to represent a brand, but...

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Make every communication personal

Make every communication personal

Every bit of advertising since John Wannamaker put his first advertising copy in the New York Times in the late 1800’s has been aimed at getting your attention and then...

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Do your communications methods match your customers expectations?

Do your communications methods match your customers expectations?

Our Managing Director, John, gave a 10-minute presentation at iMedia on the Gold Coast on 1st May 2018. He talked about the clear gap between what customers want and what communications...

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Design Guidelines and More Tips

Design Guidelines and More Tips

Designing your personalised MMS – Engage your customer using our design guidelines and tips on Personalisation, Contextual communication, and Animation.

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Your Best Opportunity For Growing Business: The Customer Experience

Your Best Opportunity For Growing Business: The Customer Experience

We are in the CX Age – where user/consumers/clients have an expectation set that most marketers are not prepared to fight for.  It is going to be a fight because...

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CPaaS

CPaaS

Based in the cloud, CPaaS (Communications Platform as a Service) allows developers to add communications capabilities to existing applications and enterprise systems without needing to build either the network...

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Your Brand in their Hand

Your Brand in their Hand

Your Brand in their Hand – The case for Mathematics in Marketing. Since MobileDigital first started sending personalised visual incentive-based promotions in 2015, we have been collecting data on the...

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Emarsys Enhance Integration

Emarsys Enhance Integration

MobileDigital enhance integration, in response to a request from a number our clients using Emarsys. Our founders tacked a visit to the Emarsys Head Office in Vienna onto a UK...

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Send trusted brand images, animations and video direct to mobile

Send trusted brand images, animations and video direct to mobile

Multi-Media Messaging (MMS) delivered directly to a mobile users text inbox gives marketers the opportunity to ensure their messages are delivered and seen.  No links are required to be clicked...

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